Eastern province is most preferred destination for leisure and pleasure.

Providing tourism related infrastructure and services collaboratively with relevant stakeholders emphasizing the private sector participation to attract domestic and international tourists seeking historical, cultural, scenic and religious admiration whilst improving business opportunities for the community.

Thrust Area - 1   :  Developing tourism related infrastructure.
      
Goals
- Improved infrastructure for tourism development.
- Improved and beautified tourism locations.
     
Thrust Area - 2   : Development & dissemination of tourism information.
      
Goals
- Developed tourism information system.

- Disseminated tourism information.
    
Thrust Area - 3   :  Enhanced business opportunities.
      
Goals
- Promoted marketable products related to tourism.     
- Enhanced fund raising strategies and investment opportunities.
    
Thrust Area - 4   : Tourism related skill development.
      
Goals
- Developed skills to improve tourism products and services.
- Developed skills to improve the capacity of organizations and institutions.
    
Thrust Area - 5   :  Institutional capacity development & governance.
      
Goals
- Established & strengthened institutions involved in tourism development and coordination.
- Performance of tourism development monitored and evaluated.
- Performance of Bureau evaluated.